In Miami’s beauty and aesthetics industry, achieving beautiful results is about more than following trends. It requires an understanding of facial structure, proportion, balance, and the individual person sitting in front of you. For Wanda Fernandez, founder of Beiamed, beauty is an art built around intention.
Known for her work in facial aesthetics and permanent makeup, Wanda has built Beiamed around one core philosophy: there is no such thing as a one-size-fits-all treatment. Every face is different, and every treatment should begin with understanding what makes that face unique.
Who Is Wanda Fernandez?
Wanda Fernandez is a licensed aesthetician, micropigmentation specialist, entrepreneur, and international master trainer. Her journey in beauty began in Puerto Rico, where she developed an appreciation for cosmetology and beauty from an early age before continuing her professional career in Miami.
Today, she is the founder of Beiamed, a Miami-based medical aesthetics and beauty brand, as well as the founder of Beiamed Beauty Academy: Deluxe Brows, a Permanent Makeup Academy In Miami.
What started as a single treatment room evolved into a full-service aesthetic destination and education platform serving both clients and aspiring beauty professionals.
The story behind beiamed wanda fernandez is ultimately one of artistry, entrepreneurship, and a commitment to helping people feel confident in their own features.
A Philosophy Built Around Facial Balance
Wanda does not believe in random treatments.
Her approach begins with a consultation. Instead of simply performing the procedure a client requests, she believes in analyzing the face, understanding its structure, listening to the client’s goals, and determining what approach makes the most sense.
That philosophy is particularly important in facial aesthetics, where small changes can influence the appearance of the entire face.
Facial balancing is about creating harmony between features rather than changing someone’s identity. At Beiamed, techniques such as fillers, collagen-stimulating treatments, and PDO threads can be used strategically to address areas including the jawline, cheeks, lips, and profile.
For Wanda, the objective isn’t simply to perform a procedure. It is to create results that look natural, balanced, and intentional.
The Art of Facial Sculpting
One of the qualities that distinguishes Wanda’s work is her emphasis on the face as a complete composition.
Rather than looking at the lips, chin, cheeks, or jawline as completely separate areas, facial sculpting considers how each feature relates to the others. The goal is to enhance proportions and create visual harmony.
This artistic perspective has become an important part of Beiamed’s identity. The clinic describes its facial balancing philosophy as enhancing natural features through injectable and collagen-stimulating techniques, with customized plans designed around each individual’s facial structure.
Wanda is also associated with the “Snatch” technique, a comprehensive approach involving treatments such as chin filler, jawline contouring, lip enhancement, cheek lifting, and rhinogenesis.
The emphasis remains on customization. What works beautifully for one person may not be appropriate for another, which is why consultation comes before treatment.
Wanda has been gaining the trust of famous celebrities such as Ivy Queen, Yailin Las Más Viral, Nicole Zavala, and Michelle Lewin due to her talent and quality work.
More on Wanda and BEIAMED here.
From Beauty Artist to Academy Founder
Wanda’s influence extends beyond her work with clients.
After establishing herself in the permanent makeup and aesthetics industry, she created Beiamed Beauty Academy to share her knowledge with the next generation of beauty professionals.
Deluxe brows offers training across multiple permanent makeup techniques, including microblading, ombré brows, eyeliner, lip techniques, and other specialized services.
The academy has trained and certified hundreds of students, with Beiamed’s current training materials noting more than 800 graduates. Students can access beginner, intermediate, and advanced education, as well as practical guidance and ongoing support.
Through her training, Wanda teaches more than technical procedures. Her goal is to help artists understand the decisions behind the work, avoid common mistakes, develop confidence, and build sustainable beauty businesses.
Her hands-on training philosophy reflects her own journey: learning a skill is only the beginning. Becoming an exceptional artist requires practice, precision, business knowledge, and the ability to understand individual clients.
What Clients and Students Can Expect
Whether you are visiting Beiamed as a client or stepping into the academy as a student, Wanda’s philosophy centers on personalized attention.
Clients can expect their concerns and desired outcomes to be discussed before a treatment plan is created. Beiamed offers consultations both in person and virtually, allowing the team to understand what each client is looking for before recommending an approach.
Students, meanwhile, can expect education that combines technique with practical experience. The academy provides hands-on training, model practice with instructor guidance, certification programs, and continued support for graduates.
For Wanda, both experiences come back to the same principle: don’t guess. Understand the goal, create a plan, and execute it intentionally.
Explore Wanda’s Signature Work
Wanda’s signature work spans facial aesthetics and permanent makeup. Her expertise includes facial balancing, brow artistry, lip blush, dark lip neutralization, and other cosmetic tattoo techniques.
The Deluxe Brows Academy also continues to evolve, with specialized programs such as Manual Nanostroking®, designed to help artists develop modern brow techniques and expand their professional skill set.
Ready to experience the Beiamed approach?
Book a free consultation today
You can text us your photos directly via WhatsApp for a FREE consultation and chat with Wanda.
You can also call us directly to speak with customer service at 786-953-5254.
We offer financing at 0% interest. During your consultation, our aesthetic consultant will discuss your desired outcome and create a customized treatment plan.
